Promotions at Greylock Federal Credit Union

PITTSFIELD – Greylock Federal Credit Union recently announced the promotion of two employees, Bob Maxwell to vice president of marketing services for Greylock Marketing Group and Anthony “Tony” Hyte to assistant vice president of branch development.

“I’m thrilled to be announcing the promotion of these two individuals,” said Greylock President and CEO Marilyn L. Sperling. “Bob has an exceptional talent for developing comprehensive, effective marketing strategies to meet the individual needs of each client, and we are confident his customer-focused approach will lead to ongoing success for the agency and its customers.”

Mr. Maxwell worked in marketing for Greylock Federal since 2004 and directed the activities of subsidiary Greylock Marketing Group since its formation in 2008.

In his new role, Maxwell will continue to lead the expansion of the full-service advertising agency, overseeing the development and implementation of direct marketing programs for a diverse and growing client base.

A nine-time CUNA Diamond Marketing Award winner, Mr. Maxwell has earned a national reputation as an outstanding marketing professional and has more than 25 years of advertising and marketing experience.

He holds a bachelor of science degree in communications and public relations from the Millersville University of Pennsylvania.

Mr. Hyte has more than 18 years of financial banking experience and has managed Greylock’s Elm Street branch since joining the credit union in 2011.

“Tony has been a tremendous asset to Greylock since joining the team, and his promotion is a reflection of his dedication,” said Pres. Sperling. “Tony’s wealth of knowledge and commitment to outstanding service has been invaluable.”

The branch has seen significant growth in many areas including member loyalty under Mr. Hyte’s leadership.

In his new role, he will provide support to the organization through service-focused initiatives which will enhance the overall member experience.

Mr. Hyte was previously a branch manager at Pittsfield Cooperative Bank and worked at Landmark Credit Union in the business development and compliance areas.

He is an alum of Massachusetts College of Liberal Arts and graduated from the New England School of Financial Studies at Babson. Mr. Hyte is also president of the board of directors of United Cerebral Palsy of Berkshire County.

Posted by Kameron Z. Spaulding on May 30, 2013. Filed under Community News,News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry